#Wnb factory drivers#

#Wnb factory drivers#

Bales says the brand is exploring a new company-run site in Covington, Georgia, that includes designated parking spaces for delivery drivers and to-go customers and a separate entrance for easy pickup. WNB will look to incorporate those digital upgrades into future store designs. We're going to continue to embrace that.вЂќ I think everybody is accustomed to fast, and they want to be able to get in and get out, if that's what they're doing, and just grab it and go. вЂњI don't anticipate that ever going away now. вЂњWe're trying to definitely streamline that because we see such a big increase in that part of our business,вЂќ Bales says. Year-over-year, the channel has increased roughly 71 percent. In June, WNB earned $700,000 in off-premises sales, but that has since grown to more than $850,000. In terms of beverages, some stores like Carrollton, Texas, offer craft beers and wine, which Bales refers to as the WNB+ model.ДЇrom an operational standpoint, the chain revamped its online ordering and POS capabilities six months ago to better facilitate takeout and delivery, with DoorDash serving as the primary partner. The product was designed to kick off in Texas, but WNB liked it so much that it's spreading systemwide. It can be served with a brioche, wheat, or pretzel bun, or no bun at all. More recently the brand rolled out the Big Texas burger, comprising double certified Angus beef patties, American and cheddar cheeses, charred jalapeГ±os, crispy fried onions, house sauce, and pickles. When the chicken sandwich wars heated up between Popeyes and Chick-fil-A, WNB introduced its own version called the вЂњNot Closed on SundayвЂќ Chicken Sandwich, which features hand-breaded chicken tenders, proprietary house sauce, and dill pickles on a brioche bun.

The biggest underlying factor to success, Bales says, is perpetual innovation, including several menu updates. We want to go into a little bit smaller markets where we feel like we have better exposure and we get better results.вЂќ вЂњWe're trying to be a little bit more niche in markets where we feel like there's a better opportunity, where there's not as much of the competitive side so we have better exposure for what we do instead of trying to compete with everybody else out there in the same space and the high-rent districts. вЂњWe're not trying to be in the middle of like Atlanta and compete with 60 different brands within a 5-square-mile area,вЂќ Bales says. The COO says the concept looks to build stores in large residential and suburban areas, with marketplace incomes of $70,000 or more, such as recent additions Acworth and Marietta, Georgia. To test the Florida market, the company is considering a partnership with a third party to open a ghost kitchen. WNB also signed a three-unit development deal to open units in Cincinnati, Ohio, and Bales says the brand is expecting to seal an agreement for Springfield, Massachusetts. Those restaurants, combined with other recently opened locations, are expected to contribute $7.2 million in additional sales in 2022. Two more stores are scheduled to open in the DMV market within the next 12 weeks, including Jessup, Maryland, and Richmond, Virginia. READ MORE: 42 Fast-Food Brands to Watch in 2021ДЄ majority of WNB locations are in Georgia, in addition to a handful of outlets across Virginia, Alabama, and Dallas. вЂњWe also have some contracts pending for some other markets.вЂќ вЂњWe've got contracts right now on at least 20 stores, which is going to pretty much take us pretty close to the 100 mark,вЂќ says Robert Bales, vice president and COO of parent company PK Restaurant Group. The Texas market saw a 55 percent increase in sales since WNB entered the area eight months ago, and systemwide, the company is reeling in $3.5 million in monthly sales.ДЄs the brand heads toward the rest of 2021 and into 2022, it plans to parlay favorable sales into more unit development. Even as the Delta variant ravages the country, same-store sales are growing double digits year-over-year and have remained steady from May through August.

WNB, which stands for wings and burgers,В opened 18 locations in 2020, a year-over-year growth rate of roughly 40 percent. 'Only good stuff' seems to be happening to the brand in light of the chaotic environment. Beyond menu offerings, the message also represents how the 62-unit chain navigated the pandemic. The tagline refers to the certified angus beef, all-natural cage-free wings, high-quality natural cheese, and locally grown toppings. WNB FactoryвЂ™s entire brand and foundation is built upon one simple mission: вЂњonly the good stuff.вЂќ